Nowadays beauty culture market is becoming more segmentation, fine marketing is key to the beauty product sales.
目前,美容市场越来越细分,如何做好精细销售是美容产品红火的关键环节。
In the article, Based on External environmental analysis from the PESTEL Model and the Enterprises interior environment analysis, plus the Market Segmentation and product classification, it amplifies the strategy analysis methods adopted by this case.
在本文中,对该案例通过PESTEL分析模型进行外部环境分析,再对公司内部条件进行说明,加之以市场细分及产品分类,详述了该案例所采用的战略分析方法。
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